Updated 22/8/17 9.30pm
Permanent staffed presence (five days weekly) of product and services displayed at local major NHS Trust hospital. Another smaller local hospital welcomes and endorses occasional staffed display visits only from this company.
The firm’s periodic company newspaper is renowned and respected in the region with an estimated quarter of a million readers. There’s an online version also included in the Group’s highly ranked two main websites.
The autonomous consultant and web design specialists could be retained ongoing if required.
Also the current MD, who is editor of the publication, could be retained on a consultancy basis to continue the design and production of this successful publication.
The annual company calendar, issued for two decades, includes a regional useful public facilities number list. It involves the design, printing and distribution of 40,000 copies, including to every health professional in the region. This alone is an ongoing lead generation vehicle.
It is stressed that the company has focused since 1997 on three main speciality products: chairs, beds and stairlifts. It’s potential to be a platform for the introduction in the region of other products, particularly scooters, is enormous.
Due to an extra-ordinary low number of staff, the turnover has been controlled to be at its current level for several years. It is believed that any acquiring company could expand much further using the impeccable reputation and standards as a foundation. The web reviews pages of the company consist of endless high quality endorsements of the business from transparent known individuals – including health professionals. A derogatory review of the company cannot be found.
Finally, at this stage, the Stairlift Lead Generation Programme is a unique and highly valuable set of systems and processes that has evolved over many years, and could be templated for use in the wider mobility market. It produces daily enquiries nationally throughout the UK, Ireland and in Spain.
The MD and founder of the company is approaching the twilight of a career of nearly 50 years in sales and innovative lead creation. An arrangement could also be negotiated to retain the MD to handle, oversee and train sales or showroom staff to ensure a smooth and effective transition.
Documented database stats
(Full Statistics will be supplied to enquiries after confidentiality agreement stages)
Existing bed and chair customers X,XXX…. and of course increasing weekly
Existing stairlift customers X,XXX…. and of course increasing weekly
Database of opted-in prospects Beds & Chairs XX,XXX
Database of opted-in prospects Stairlifts X,XXX
Leads collected at a rate of approx XX leads a week from local hospitals alone
(NB – Nearly X,XXX hospital leads from April 2016 – August 2017)